Ms Shanthi M. Nazareth, Lecturer, Department of Secretarial Practice, invoked God’s blessings through her prayer. Sr Dr M. Vinora A.C., the PG Co-ordinator, introduced the resource person and welcomed the gathering.
The session was quite exploratory and contemplative. Fr Arul discussed the identity, characteristics, and benefits of a positive organisational culture and branding, using examples from several well-known firms. He helped the group come up with methods for strengthening the identity and making the St Agnes brand more well-known. The whole group was separated into smaller groups in sequence. The entire group was separated into smaller groups to brainstorm and identify St Agnes’ image in the past and present, as well as to consider the future and where the brand will stand.
Ms Geetanjali Prabhu, Assistant Professor, Department of English, delivered the vote of thanks. Ms Akshatha, Assistant Professor, PG Department of Computer Application (MCA) compered the programme.
